Luana Coonen Jewelry

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Jewelry Business Essentials Class @Revere
Sep
11
to Sep 13

Jewelry Business Essentials Class @Revere

3 day intensive covering all you need to know to run a jewelry business. Taught by Luana Coonen, Jenny Reeves, and Michael David Sturlin. 

About JBE: 
Whether you want to sell your work on Etsy or launch a national production line, basic business skills are essential for success. Drawing on the combined experience of three working jewelry artists as instructors, this class offers essential information for anyone who wants to sell their own creations. The class covers pricing, promotion, production and much, much more. Learn how to use social media, manage time efficiently, approach galleries, present professional photography and more. Learn how to develop your line, what galleries are looking for, pricing methods to ensure profitability, and how to choose the sales venues that are right for you. Through discussion, hands-on exercises and one-on-one coaching, students create a personalized plan for professional development. 21 hours

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Jewelry Business Essentials Class @Revere
Sep
26
to Sep 28

Jewelry Business Essentials Class @Revere

3 day intensive covering all you need to know to run a jewelry business. Taught by Luana Coonen, Jenny Reeves, and Micheal David Sturlin 

About JBE: 
Whether you want to sell your work on Etsy or launch a national production line, basic business skills are essential for success. Drawing on the combined experience of three working jewelry artists as instructors, this class offers essential information for anyone who wants to sell their own creations. The class covers pricing, promotion, production and much, much more. Learn how to use social media, manage time efficiently, approach galleries, present professional photography and more. Learn how to develop your line, what galleries are looking for, pricing methods to ensure profitability, and how to choose the sales venues that are right for you. Through discussion, hands-on exercises and one-on-one coaching, students create a personalized plan for professional development. 21 hours

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Production + Making Multiples @Creative Side Austin
Aug
23
to Aug 26

Production + Making Multiples @Creative Side Austin

Join me for my annual class at the Creative Side in Austin! Many classes focus on specific techniques, yet we'll be focusing on the BIGGER PICTURE of how to organize your time, bench, and studio. This class will only be offered once this year. Come join us on learning on how to work smarter and faster! 

sign up here

Production + Making Multiples: 

Whether you are creating a piece of jewelry 3 times, or 300 times, this class will teach you how to create multiples quickly, efficiently, and enjoyably. Creating well-thought out constant designs which are finished consistently will ensure the success of a production line.

This class will cover how to make guides and templates, time-saving tips & tools, working in batches, mass finishing, and creating masters for casting. Techniques cover both fabricating, casting, and contract labor, as well as when to buy findings or hand-made parts. Students will learn how to manage time, stay on task, track materials, and organize their studio into an efficient workplace.

This class is directed toward studio artists, goldsmiths, jewelry designers, and budding jewelers. If you don't consider yourself a 'production jeweler' this is a great class for you. Jewelers with established production lines will benefit from Luana's tried & true lessons from 12 years at the production bench.  

Students will learn:

-time-saving jewelry tools & techniques
-price a piece of production jewelry
-tips for studio organization
-time and material tracking
-create masters for casting or fabrication
-create a personalized production guide-book
-how to code and organize a jewelry line 

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